Elden Labs
Founder · 2024 – 2025
Company Overview
Elden Labs is a Web3 product lab focused on building and launching NFT collections from the ground up - from idea and narrative, art direction and artwork development to token utility design and go-to-market strategy. The lab also provided NFT-as-a-Service solutions to help Web3 products and blockchain ecosystems grow users, communities, and revenue.
My Role
I founded Elden Labs with the goal of experimenting with NFT-driven growth strategies and exploring how digital collectibles can serve as a powerful mechanism for community building and ecosystem activation. The lab became a testing ground for scalable NFT growth tactics across multiple chains.
Key Impact Metrics
Achievements
Multi-chain NFT Ecosystem
Delivered 10+ collaborations with Web3 partners across trading platforms, blockchain ecosystems, and gaming projects, spanning Base, Ancient8 Chain, Aptos, and Movement blockchain.
// 10+ collaborations
Revenue & Trading Volume
Generated millions in NFT trading volume and hundreds of thousands in revenue for partners through strategic launch planning and community activation.
// Millions in trading volume
KOL & Community Network
Built a network of 1,000+ KOLs, DAOs, and Web3 communities that became a powerful distribution channel for NFT launches.
// 1,000+ KOLs & DAOs
Featured Projects
Lilquid
BaseThe flagship NFT collection and mascot of BSX, the fastest perpetual DEX built on Base. Successfully partnered with over 500+ KOLs and DAOs, onboarded 1,000+ new users to the platform, and generated approximately $5 million in perp trading volume. Maintained TOP 10 NFT collection on Magic Eden, reached 50e in trading volume after 1 week, ATH floor price reached 0.03 ETH.
Hairy the Bene
Ancient8 ChainThe flagship NFT collection and mascot of BSX, the fastest perpetual DEX built on Base. Successfully partnered with over 500+ KOLs and DAOs, onboarded 1,000+ new users to the platform, and generated approximately $5 million in perp trading volume. Maintained TOP 10 NFT collection on Magic Eden, reached 50e in trading volume after 1 week, ATH floor price reached 0.03 ETH.
IceBlue
AptosA top collection on the Aptos chain, backed by the Aptos Foundation. Sparked the second wave of NFTs in the Aptos ecosystem and onboarded thousands of collectors from Ethereum and Solana. Achieved an all-time high floor price of 20 APT (approximately $300).
Arkai
MovementAn AI-inspired NFT collection launched on the Movement ecosystem, designed to capture early mindshare in a new chain narrative. Arkai became the #1 NFT collection on Movechain and helped expand Elden Labs' multi-chain brand through narrative-led collectible design.
Takeaway
Through Elden Labs, I explored the intersection of NFTs, community building, and Web3 ecosystem growth. The experience showed me that well-designed NFT campaigns can be powerful tools for bootstrapping communities and driving on-chain activity at scale.